Job title length. Keeping job titles to no more than 50-60 characters long outperformed others by 30-40%.
Using Specific titles. Using a more specific term like “cashier” overperformed compared to a generic title such as “crew member” by over 60%.
Be specific to your industry. When comparing industry-specific terminology, like “GIS” versus writing out “Geographic Information Systems”, the industry-specific term got over 40% more applications.
Description length. Keep your main description between 4,000 and 5,000 characters long. These descriptions had the highest click-to-apply rates.
Use keywords. Avoid long, wordy paragraphs. Instead, use bullet points and shorter lines of text that include important keywords so that the eye picks up on these when scanning. Using keywords will boost views by 10%.
Completion time. Short and to-the-point descriptions will increase your chances of job seekers completing and submitting their application. Applications that take over 15 minutes to complete have an extremely low submission rate.
Salary. Money is one of the most important motivators when applying for a job. Studies have shown that putting a salary range on your description can increase the number of applicants by 50%. Place this information near the top of the posting to increase your success even further.
Company description. Applicants spend almost as much time reading the company description as they do the job description. Job seekers want to know where they are applying and what your company is all about.
Mobile. The world has gone mobile. The use of mobile devices in Millennials has infiltrated every industry from music to movies. Job searching is no different. 50% of 18-29 year olds use a smartphone to job search. To optimize your posting, be sure to utilize a mobile-friendly option. When in doubt, test it out yourself.